TDK will be the official title Partner of the 2026 TDK Tokyo E-Prix, under the lights with a double header event this July.
TDK is now also an official partner of the world’s only all-electric world championship for the 2025/26 season. TDK’s presence will include ‘high-impact visible and trackside branding across race events throughout the 2025/2026 season.’
The partnership also extends to Change. Accelerated. Live, Formula E’s sustainable innovation summit and thought-leadership platform.
Formula E and TDK have stated that they are ‘committed to advancing future mobility and nurturing the next generation of talent, are providing engineering students with exclusive, behind-the-scenes access to the world’s most advanced electric racing series. This initiative offers a rare look at the cutting-edge technology and precision engineering defining the future of the industry.
TDK utilises the tagline ‘In Everything, Better’, with its mission to contribute to ‘societal transformation through the accumulation of advanced technologies. By working behind the scenes to make automotives smarter, faster, and more efficient, TDK’s involvement in Formula E reinforces their role in driving the technological advancements that define future mobility.
A new digital content series, showcasing the synergy between TDK’s advanced technologies and the high-performance world of Formula E will also be unveiled this year.
Formula E Notebook understands that the deal was overseen and driven forward by renowned sports commercial and marketing authority, Ricky Paugh, and the prominent 1440 B2B sports partnerships business.
“TDK has consistently regarded automotive as a priority market, and through this title sponsorship and partnership, reaffirms its commitment to contributing to its ongoing transformation,” commented “Noboru Saito, Chief Executive Officer of TDK.
“TDK aims to become a trusted and essential partner at the heart of the automotive industry, strategically positioned in future mobility, vehicle electrification, and data-driven intelligence.
“As safety systems and autonomous driving technologies advance, we are powering the
revolution of electric mobility from within. A conventional internal-combustion engine vehicle already houses thousands of TDK products, a number that grows even higher in electric vehicles. Mobility is a cornerstone of TDK’s AI ecosystem, and by driving innovation from within, we are committed to enabling smarter, safer, and better
Jeff Dodds, Chief Executive Officer, Formula E, added that Formula E was “thrilled to welcome TDK as the Title Partner for the Tokyo E-Prix and Official Partner of the 2025/26 Season. Japan is a spiritual home for automotive innovation, and TDK’s mission to drive societal transformation through technology aligns perfectly with our vision.
“Their commitment to supporting engineering students also ensures that this partnership leaves a lasting legacy on the future of the industry.
