Stay alert! Edoardo Mortara might be looking for you!
The FIA has announced ABB FIA Formula E World Championship Mortara, as one of 11 ambassadors for the 2026 season of the FIA Smart Driving Challenge (FIA SDC).
Through the FIA SDC app, Mortara will lead a global team, helping drivers improve safety and sustainability on the road while competing to be named the World’s Smartest Driver. Powered by ‘Greater Than’s’ AI technology, drivers worldwide can compete individually and as part of a team led by one of the world’s top racing drivers. Mahindra’s Mortara, is one of 11 professional drivers leading teams of participants for the 2026 season of the FIA Smart Driving Challenge (FIA SDC). The other ambassadors are:
• Yifei Ye, FIA WEC
• Yohan Rossel, FIA WRC
• Taylor Gill, FIA WRC
• Romet Jürgenson, FIA WRC
• Hana Burton, Racing Driver and Content Creator
• Aliyyah Koloc, FIA WRRC
• Kelvin van der Linde, DTM, GT
• Kajetan Kajetanowicz, FIA WRC
• Tymek Kucharczyk, INDY NXT by Firestone
Sharing his expertise from the pinnacle of motor sport, Edoardo will lead a team of everyday drivers participating in the challenge through the FIA SDC app, and his social channels, to inspire his team to climb the global leaderboard.
Now in its eighth year, the FIA SDC is a challenge that rewards smart, safe and eco-friendly driving, with everyday drivers from around the world competing to help make roads safer and reduce environmental impact. Led by the FIA and powered by Greater Than’s AI technology, drivers simply download the FIA SDC app and connect to their car via Bluetooth, and the app does the rest, measuring safety and sustainability performance and providing drivers with scores and feedback to support lasting behaviour change.
Participants can now join their chosen ambassador’s team in the FIA SDC app, gaining access to exclusive content and insights from their driver of choice, as well as key stats on their individual and team performance.
Talking about the new initiative Mortara said: “As Formula E pushes sustainable innovations to their limit on the track, the FIA Smart Driving Challenge is bringing safer and more sustainable driving to the road. I’m excited to get started and help my SDC team become smarter drivers.”
Willem Groenewald, FIA Secretary General for Automobile Mobility, Sustainability and Tourism added that “the FIA Smart Driving Challenge is unique in uniting everyday drivers with leading figures from the world of motor sport to help deliver safer, more sustainable mobility worldwide.
“By combining the latest AI technology with the expertise of elite drivers, this challenge is empowering individuals to turn small changes behind the wheel into a big difference on the road.”
Johanna Forseke, the CEO at ‘Greater Than’ said she thought that it was “fantastic to see the continued momentum behind the FIA Smart Driving Challenge. The impressive results we see year-on-year are proof that the initiative resonates with the everyday driver. With a new ambassador line-up adding fresh energy to the challenge, it is well positioned to engage more drivers and have an even bigger impact globally.”
“Last season, drivers from 97 countries took part in the FIA SDC, with an average reduction in battery usage or CO2 emissions of 9%, increasing to almost 30% for the winning driver.
Throughout the season, participants also drove with a 37.5% lower risk level than the average driver.
Running until December 2026, the FIA SDC features seven heats. The top 20 drivers qualify for the Playoffs, competing for two places in the live head-to-head Grande Finale in December. The winner will be crowned the World’s Smartest Driver.
