The TDK name will continue to be seen in Formula E this season after it confirmed a partnership as the Official Technology Partner to both the Porsche Formula E Team and the Porsche Coanda Esports Racing Team today.
The agreement will see TDK and Porsche Motorsport work closely on TDK’s core EV/Gaming relevant technologies to support the Porsche 99X Electric Formula E car and its Gen4 successor, and ESports simulator, to accelerate their performance, reliability and efficiency. guru
Previously a partner to the NEOM McLaren Formula E Team, TDK will continue its activities in the world’s only all-electric world championship in a partnership with Porsche that it calls ‘a live R&D lab for sustainable mobility, digital innovation and commercialization of next‑generation electrification/gaming technologies.
TDK, a global technology company and innovation leader in the electronics industry, based in Tokyo, Japan and engages its programmes with the tagline “In Everything, Better”.
The company was also famed as a manufacturer and producer of a variety of recordable media in the 20th century, has expanded its business in to several areas including EV technology with a mission to contribute to societal transformation through the accumulation of advanced technologies.
As well as being integrated in to the Porsche 99XElectric, TDK will also support the Porsche Coanda Esports Racing Team to help boost performance in simulation and competitive Esports.
Commenting on the partnership, TDK Corporations Head of Global Corporate Communications, Norbert Palanovics, Head of Global Corporate Communications, TDK Corporation told The Race that “when we started to discuss a partnership with Porsche we found that their values very much matched ours.
“At TDK we say, “In Everything, Better” and the engineering mindset that Porsche has was similar. It’s our belief that we can contribute to success, both on the race track and then of course on the road as well, so it can be a mutually beneficial partnership.”
“Our technologies are woven into the fabric of everything, creating transformation from within— quietly, but powerfully. With Porsche Motorsport, we see an opportunity to make better performance a reality – on the racetrack, in Esports, and in everyday life.”
Porsche Vice President Porsche Motorsport, Thomas Laudenbach added that “at Porsche Motorsport, innovation and performance are at the heart of everything we do.
“Partnering with TDK, whose technologies play such an important role in electrification and mobility, strengthens our commitment to pushing limits and inspiring the next generation.”
