The second and final day of the Formula E Evo Sessions in Miami will inevitably be recalled for Mr Beast spinning and tapping the wall, therefore bringing manna from heaven to the congregation of marketing and communication heads in the all-electric championship.
That this man, with 370 million Youtube subscribers and 66.4 million on Instagram, is in a Formula E car at all is perhaps Formula E’s single biggest ever marketing win. For CUPRA KIRO, to be looped in on one of his posts and then to be associated with one of his brands, ‘Feastables’ since you ask, is a kind of championship win all of its own.
Then for him to shunt the thing! The golden goose kept on laying eggs, and when Easter arrives in five weeks’ time more will keep coming via the content Formula E and the team itself will bring forth.
Whether you believe Influencers are just clever and sassy marketeers or exploitative, greedy vacuous chancers who are going straight to hell, opinion is really beside the point. Formula E needs to do everything it can to further itself right now as Liberty pushes for profit and probably eventually a more defined payback on its investment.
For now, the Evo Sessions feels like a great success and on the track it delivered on its mentor/protégé dynamic and its storytelling of showcasing the performance of the car and how the full-time heroes handle the intensity of their performance and the intelligence needed to relay real-time data back to base.
Check out Driver 61 at the wheel of the Lola Yamaha ABT below – Footage courtesy of Formula E.
Although there were no official times on hand, FEN has learned that Mansell got very close to Zane Maloney’s baseline time and set a best of 1m07.911s.
“Guys, thank you for all for that, its been an amazing, amazing experience,” said Mansell on his car-to-pit radio.
“It’s been great working with such professional engineers and team over the last couple of weeks, so I really appreciate that. That was absolutely golden.”
Mansell’s time was a good chunk quicker than the rest of the field which is believed to have been headed up by JUCA the Mexican automotive content creator and motorsports enthusiast.
Also impressive in terms of pace was Emelia Hartford, a custom car builder, television host, and actress. With Maserati MSG she was in the top three for most of the running and was laid down a time of 1m06s by Stoffel Vandoorne which was believed to be the fastest of the first day.
Brooklyn Peltz Beckham, son of you know who, and Sergio Aguero also showed well, with Beckham in particularly improving hugely.
At the other end of the spectrum actor Tom Felton brought up the rear 1m30.886, some 21 seconds off Driver 61. Felton then was unable to take part in the second day on medical advice although did attend the event.
‘Supercar Blondie’ the trading name of Australian vlogger flogger Alex Hirschi has a shout to being the most improved driver with Nissan. She languished down in Felton territory on the first day but then picked up the pace significantly.
‘Yes Theory’s’ Ammar Kandil was in the top six and recovered from an early spin to give a solid account of himself.
But absolute lap times mattered little in the overall scheme of many of the participants being involved purely as part of the experience rather than anything overtly competitive. A kind of racing equivalent of ‘Dancing with the Stars’ if you will.
More stories and insight will come from the content generated over the coming days and weeks but for now the Evo Sessions has been a successfully executed pioneering initiative that will now leave many asking ‘what is next’ for the racing/celebrity/influencer bonus event that Formula E has essentially invented.
